Despicable Me 2

Nickelodeon

Nickelodeon, in conjunction with Universal, created a campaign for the release of Despicable Me 2. The challenge was to work to a bespoke script using Universal characters in a completely new environment. The work consisted of a big vision and a lot of CGI and compositing magic. The three deliverables (1x60s, 1x30s, 1x15s) were reproduced for 24 different regions and languages.