Sing 4 England

Mcasso Music

Mcasso Music approached Seed Animation to concept and create a promo for the club mix of their Sing 4 England track - created for Euro 2012 - using Chris Kamara’s funniest clips as inspiration. A pixel caricature of Chris Kamara, who sings the main track, was created and animated DJing, dancing to the track and playing footy. The promo draws heavily on a couple of Kamara’s funny moments presenting for Sky Sports. Production took 8 very long days and the content was a secret until Seed presented the finished promo to Mcasso and Chris Kamara at their press launch for the main song. The FA had decided not to commission a song that year but given the public and fans reaction to Mcasso's track they announced they are backing it as the official England Euro 2012 anthem.